Web design is getting more emotive every day. Under this, the design is people-oriented and aimed at user’s emotions. It is about people’s feelings and impressions about a site and to ensure that it strongly reaches them. It is done through a series of predetermined actions, measures extending to different levels of a site such as design, content, and photos. This technique is successfully employed by creative web design london agencies with high level of success.
There are certain things which appeal to our emotional response to specific objects and emotive design is all about responding to those emotions. There are many aspects to this, and one of them includes the use of colours. The use of colours is central to creating or developing a website. In fact it can be said to constitute a major part of creative web design london designing process.
Various colours are used for the purpose because they evoke certain responses from us. Use of more bright and colourful sites naturally draw more attention and for long. In contrast, there are colours such as blue, grey, black and white which convey a more serious approach and attract more and better professional, serious and competent response.
They all constitute creative aspects to Web design together with other aspects such as fonts. Fonts have a number of features such as size, style, type and colour etc. They give a website more meaning and play a very important part in conveying the impression of a website. Fonts such as Comic book create the impression of fun and leisure whereas the traditional fonts like Arial seem to say serious and sober about the site.
These creative approaches apply to all the different aspects of site creation such as the design of the menu tab, banners, lines on the page, the designs used on the Web pages etc. to demonstrate different section on a page and so on. But among all this, it should not be forgotten that content is the king and the deciding factor in online presence.
It depends on the way a site phrases its message which acts as the emotional trigger. It is the use of language, words and sentences in a creative way which decides the fate of a website. The content used creates the impression a site wants to communicate to its target users. Only a well prepared site conveys a sense of good products, services and the overall image of a business.
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