The date for Google’s much awaited I/O conference draws near. And with that, the internet is buzzing with talk from future developments of Android to its next move against Apple. But for B2B marketers, the biggest issue has and always will be the company’s constant development of its search engine.
Throughout the years, Google’s has done everything to combat spammy SEO tactics from the very first Panda update to the content-driven overhaul known as Hummingbird. Today though, some are saying that this quest is starting to grow at the expense of smaller businesses. So, does Google have a strangling grip on your own ERP lead generation campaign?
This isn’t the first time Google’s transparency and ethics have been put into question. After being marred by the Snowden revelations and the PR hysteria with Google Glass, it’s really tempting to believe that the company is holding a monopoly over online success.
Unfortunately, there are still several issues with that accusation. The biggest one is that Google’s search capacities are hardly the stuff of cheap hacker’s coding. That’s why many people use it. It is the go-to brand for online search. Rival search engines like Bing are still struggling just to take a crack at its current market position.
On the other hand, you can say that a dependence on Google can be problematic. It’s good. It’s challenging. But by no means is the company omnipotent. If companies like Facebook and eBay have the guts to try and fence out Google’s search, then you shouldn’t be too worried when your content is just not hitting the right mix.
Be more active offline and online – It’s not a question of either or. It’s a question of how active you are in bringing prospects through your lead generation process. And by active, I mean you’re actively taking part in bringing your marketing message to them.
Do your own targeting – Don’t just look for the right, targeted keywords. Your buyer personas are the bigger picture. The best way to succeed using direct marketing techniques is when you know you’re engaging a sales-ready prospect.
Have more confidence in your brand – Instead of naming your start-up based on trending keywords, do it the other way around. Let your marketing activities manually generate the buzz so that unique company name will be what your prospects will Google.
Stay optimized – Of course, you don’t necessarily neglect SEO completely. Instead, you’re just more focused on optimizing your website to prompt further prospect action. Position your CTAs at the right steps. Make your content readable, relevant, and worthwhile. Not even Google can stop a prospect when you exercise means to take them directly to your website.
Google’s accomplished a lot in several years but by no means is it perfect. If you think it is, then that’s how it’s going to end up having a strangling grip on your lead generation process. Invest in an SEO strategy but don’t make it the heart of the campaign.
Recent Blog Posts
- Google, Amazon and Facebook may be forced to reveal their European revenue and taxes under new EU laws for multinational companies
- Google Nexus 5X Price Slashed To $279 Only
- Website Design UK – Why professional assistance is not a choice
- Web Design Agency London – Skills, experience and resources at one place
- Freelance Web Designer London – Providing you string of advantages!