The day when the web was accessed solely through a laptop has gone and now it is often accessed through variety of devices like smart phones, tablets, iPads, and laptops etc. These devices have made it hugely easy to flick through the net not depending on the type of device used or location.
Attributable to the increasing use of such devices with varied screen sizes, the appeal of responsive web site has become popular and gained prominence. If you visit a similar web site on two different devices having completely different screen sizes, you will notice that there is a distinction in the manner it is displayed on the screens.
Typically a web site is simpler to navigate on a laptop compare to any handheld devices. This aims at providing a web site with optimum navigation experience and interaction so a user will have simple scrolling and navigation through the web site in spite of the big difference in the screen size of the device used.
In different words this can be a way of web content which will facilitate a web site as displayable on any screen size because it is on a monitor and it does not depend on the kind of device used for the purpose. This style is completely different from a mobile web site and could be a very different webpage especially designed to be viewed on mobile devices and carries the word “m” before it. However a responsive webpage means it is a similar to the web site as viewed on a personal computer or on a laptop however that it has been redesigned according to the smaller device.
It has been created to regulate in line with the screen size and orientation of smaller devices. It is a style that is suggested by the high-end on-line search engine of Google also because it is one of the foremost and widely used searched engines.
As a result it is one of the most outstanding and distinct platforms for applying the search engine optimisation techniques. It is even recommend by Google that the most effective configuration for a quality and effective search engine optimisation response is that it should be of responsive style.
Therefore, there is no need for multiple web sites for different platforms and different screen sizes. There is no requirement for businesses to manage multiple URLs or Web addresses which proves to be economical in terms of finances. Even for the search engine campaigns you will simply have to apply techniques to one web site instead of creating different SEO campaigns for the different URLs.
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