There are a variety of offers from the search engine companies now days. They will include free add-ons etc. along with their packages. The SEO package prices will differ from each other significantly but this does not necessarily mean that price is going to be the decisive factor. You must look at the package in all its aspects or in totality. Ensure that the package includes range of online marketing services like blog posting, link building, SEO, PPC, social media marketing, article writing, email marketing and others.
The time period of the packages vary, with a majority of them spanning a year. Here is the vital clue; you must ensure that the service provider company provides all the promised services throughout the year and not as a one-time effort. This is the crucial point as some companies ink deals which do not make clear the detailed terms and conditions. These conditions have loopholes which are used by these companies to offer only one-time service while they have charged for a year. You must guard against this so that they perform round the year. Make sure that they work for your business throughout the year as they charge for that only!
Sometimes the SEO firms insist on their package only and not offer any choice regarding that. Alternatively, they will offer the package at reduced price with some of the services being out. There are not customised packages for these conditions and the package with reduced services and costs created out of the standard package is the customised form. It is an offer which depends on the company’s policies as dictated by its financial conditions and promotional strategies and policies.
A suitable search engine package will boost the ranking of your website over a few months. Remember, this does take time and there are no shortcuts if you really want to have gains over long periods of time. A quick and immediate result is possible but that will inherently involve black-hat SEO which is surely going to harm your cause.
For real and great results, you should buy complete packages and that too, more than one if required. Because of the selection of packages, a business buying lesser services will stand less chance of growing in search engine ranks compared to another which is buying more and important services. Businesses buying link building, keyword research, directory submission services etc.
will gain significantly over their counterparts investing in lesser number of services. The gain for the company with more packages and services will be more and diversified because it will be pursuing a multi-pronged strategy in marketing rather than focussing on only one project and segment at a time.
A SEO package should provide flexibility and must not be a rigid one. The services by it should vary and include multi-faceted approach involving press release, classifieds, article marketing, email marketing and link building etc.
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